The founder of the popular fair trade jewelry brand Noonday Collection shares her story of starting the rapid-growing business that impacts over 4,400 artisans in vulnerable communities across the globe and invites readers on a journey of transformation, challenging them to trade their comfort zones for a life of impact and adventure. In 2015, Inc. magazine recognized Noonday Collection as one of the fastest-growing companies in America. Years earlier, as Jessica Honegger stood at a pawn-shop counter in Austin, Texas, and handed over her grandmother’s gold jewelry, her goal was personal: to fund the adoption of her Rwandan son, Jack, by selling artisan-made jewelry. This first step launched an unexpected side-hustle that would grow into Noonday Collection. She embarked on this new journey and teamed up with her first artisan partner, Jalia, a Ugandan jewelry maker. She saw the meaningful impact Noonday brought to Jalia’s community and knew it was the right move.
