Meet the Owner

Kendra R. McNeil

(Photo credit: Doug Sims Photography)

Kendra McNeil is the owner of We Are LIT. Her work focuses on creating a culture around books, developing programs themed around literature, and connecting readers of all ages to their interests through thoughtfully curated books.

McNeil is a returning juror for the annual Scholastic Art & Writing Awards where she reviews submissions of work from students in the West Central Michigan Region in the categories of journalism and novel writing. Additionally, she served as a consultant on a team put together by Calvin University to develop Common Core English language arts curriculum for K-12 students around the picture book The Undefeated.

McNeil is a proud local ambassador for the New York-based literary platform, Well-Read Black Girl, and as a former innovation news editor at Rapid Growth Media, she enjoys freelance writing about social issues around art, business, culture and community.

WATCH!: Creating a culture around books in West Michigan and beyond!

"I don't view myself merely as a bookseller, but rather as a moderator in an ongoing dialogue among readers and my community...on everything from the current sociopolitical climate to how individuals can empower one another to live their best life. These, among others, are conversations created around books and I love that as a bookseller, I help move these conversations forward."

McNeil is a former member of the board of directors for the Creative Youth Center, and currently serves on the advisory board of directors for the Grand Rapids African American Museum; as well as on a board committee for The Arts Marketplace at Studio Park.

McNeil holds a degree in legal studies from Davenport University. In addition to operating We Are LIT, she supports a team of consultants, economists, expert witnesses, forensic accountants, and fraud examiners in various business and litigation matters.

Kendra is an avid traveler and lover of books. Contact her at