You Owe You

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You owe it to yourself to recognize your gifts, your power, and your place in the world, no matter your story or your struggle, and Eric Thomas—celebrated motivational guru, educator, and problem-solver to many of the top athletes and business leaders—has the blueprint to get you there.

If you feel like success is for others, that only certain people get to have their dreams fulfilled, Eric Thomas’s You Owe You is your wake-up call. His urgent message to stop waiting for inspiration to strike and take control of your life is one he wishes someone had given him when he was a teenager—lost, homeless, failing in school, and dealing with the challenges of being a young Black man in America.

Once he was able to break free from thinking of himself as a victim and truly understand his strengths, he switched the script. And now, with this book, Thomas reveals how you, too, can rewrite your life's script. With support, he recognized that his unique gift is being able to capture the attention of all kinds of people in all kinds of settings—boardrooms, locker rooms, churches, classrooms, even the streets—thanks to his wealth of experiences and command of language. Today, Thomas considers himself blessed to speak to an audience that is as large as it is diverse, from the rich and famous to kids struggling in school to young men in prison hoping for a new start.

Thomas’s secrets of success have already helped hundreds of thousands on their journey, but this is his first guide to show you how to start today, right now. These critical first steps include deeply understanding yourself and the world around you, finding your why, accepting that you may have to give up something good for something great, and constantly stretching toward your potential. No matter where you are on your journey toward greatness, you owe it to yourself to become fully, authentically you. And Eric Thomas’s You Owe You can help get you there.
  • ONE OF THE WORLD’S TOP SPEAKERS Thomas continues to motivate millions with his personal story of succeeding after being homeless, not knowing his biological father, and failing in school. He works with many corporate teams, including Nike, Under Armour, AT&T, Quicken Loans, and UPS. In a typical year he holds 10 to 15 large-scale events (~800-1200 people) and even more virtual events.
  • DEVOTED FAN BASE AND FOLLOWING Thomas has built a following of millions on social media, largely through his viral inspirational video clips. His most popular YouTube video shares a title with this book and has almost 10 million views. His "YOY" video is guaranteed to motivate:
  • SUPERSTAR CONNECTIONS In addition to speaking, Thomas acts as a life coach to many pro athletes and celebrities including J.R. Smith, Cam Newton, Will Smith, Tyrese, Michael B. Jordan, and P. Diddy. This GQ profile gives a great perspective on his work with athletes:
  • Thomas has successfully self-published, but this will be his first traditionally published project.
  • FOREWORD BY CHRIS PAUL NBA superstar CP3 and Thomas have been close for years. Paul even created an Thomas inspired Nike shoe.
  • Marketing:
  • Pre-pub consumer outreach
  • National advertising campaign
  • Social media and influencer campaign
  • Targeted email marketing
  • Random House e-newsletters and websites
  • Extra content available to booksellers
  • Reading group guide online
  • Author video
  • Library and academic outreach

  • Publicity:
  • National publicity
  • National television and radio interviews
  • National print, feature and excerpt attention
  • Online features and reviews
  • Podcast campaign
  • Tie-in with author's speaking schedule

  • Author Website:

    Author Social Media: @etthehiphoppreacher: Insta: 2.1m; Facebook: 1.7m; YouTube: 1.25m; Twitter (@Ericthomasbtc): 434k